My other title for this post was going to be… Social Media land me at Microsoft… but I figured that title preaches to the choir.
This week is my first week at Microsoft working as a Marketing Specialist vendor. So far, so good… I am very impressed with all of the resources and process that they have in place.
To give the rundown… the position is communications. More specifically I will be working on Small & Middle-level business and Partner promotions.
I just wanted to give a quick update to my less-than-loyal readers (no offense, I just have a small audience) as to why I haven’t been updating as frequently. Between work, a job hunt and a move… things can get hectic. I will be back more often as I have a SIGNIFCANTLY shorter commute.
Just a recent observation that I have been getting a lot of followers from ‘experts’.
Are experts appointed that status by a collective agreement that they are the best in the field, or are these titles announced to the world from the source? I’m not saying either one is wrong, but just considering the source.
It may be that I’m a marketing geek, but when I see the terms ‘industry expert’ or ‘expertise in blah blah blah’ I tend to chalk it up to filler text. Wouldn’t it be better to point to testimonials from other people saying you’re an expert? When speaking about oneself I would suggest claiming how experienced you are, that gives the impression you are an expert without saying so.
Just an example: I have been driving successful email marketing campaigns for the last decade.
This isn’t a rant. Just something that I have been mulling over for the past few days and figured I’d toss it out there.
