So, I know this is a very vague title, but again, I am a marketer and you did visit. Intrigued?
I have not posted recently because I have since found a position as an Email Marketing Specialist for a catalog retailer. Since that isn’t an excuse, I will get to the ultimate point of posting.
While reading an article on NYT online “Paul, the Octopus Who Predicted World Cup Matches, Dies” I had an idea for an assignment (or two). The build up is to assume that your company goes under tomorrow. A little sobering isn’t it? No job, no place to go, no paycheck and no one cares about your products/services. Now the first part is to write an obituary for your company, an HONEST, obituary. No holding back. Keep it short enough to explain what it was, it’s significance and how it died. The next part of the assignment is to write the article on how it died. This is what the article actually inspired me to do.
IF YOUR COMPANY DIED TOMORROW, WHAT WOULD KILL IT?
This is different from the writing an obituary because it is not about the past, and why you have a good company. What this article is about is why the company died so abruptly. Even if you are as secure and innovative as Google or Apple, this is a good way to look forward and see your companies shortcomings and where it needs to adapt.
Now, as I said, I am on assignment, because I have not written these articles yet. But I will get back to it.
If you beat me to it, let me know. I’m interested to see how this goes.
Curb appeal, global appeal, SEX appeal – Any-kind-of-appeal! In what ever category you can think of, the first thing you think of is the one with the most appeal. So this morning I got to thinking: “what’s my appeal?” Just in general, but more specifically in my job search.
What is it that makes you desirable in an area. Spend a few minutes thinking about it; then…
…you have your sales pitch. Now, take your strengths and write them down, take a minute to read them. You’ll then be more prepared when it comes to the nitty gritty.
Well, it’s been several months into my job search and I feel that I should share a few of my lessons learned.
- Cover letters can’t be a template – I tried keeping a template for each cover letter that I wrote and ended up writing and rewriting each time I was applying for a position
- Job descriptions are different ‘on paper’ than they are explained
- Shorter tenures at jobs can (and must) be explained
- Re-answer every question you have been asked on an interview – assume you will be asked something more ‘out there’
- Only hitting refresh on a job search doesn’t cut it
- Sit on a job description before you write your cover letter
Now I know this is a relatively short list, but trust me, these are not all of the lessons I have learned. However, I believe some lessons can’t be read about and don’t translate to every job search.
This is a title that I wrote down in early January. Since then I have been laid-off and on the harder side of a job search, the side where you need the work more than it is your choice to move. With this new information, this title is even more relevant.
Early in my career I was prone to waiting until I heard back from vendors, superiors or coworkers. I thought that everyone would have a clear idea of time-lines and I would respect their role in the process. During the course of my career I have evolved to a more proactive approach.
During initial planning for anything (be it getting graphics made for an email or following-up on a job application) I set a prospective time-line with checkpoints that I can control. These checkpoints aren’t meant as a form of micro-management but as reminder for myself to track the progress being made.
The feedback I have received from this new take on my own responsibility has been more than satisfactory. Besides a better understanding for myself, I am better able to communicate with others where projects stand which reflects well on me.
I can only tell of my experiences, but follow-ups are vital for forward progression.
It has been nearly two months since I have been laid-off from my position as a vendor for Microsoft and nearly four months since I have last posted a blog. I have not been lost as I have said before, merely living simpler, 140 characters or less simpler to be exact.
Just as so many others have done, I have switched some of my focuses to Twitter, allowing me to concisely sum up a thought the instant I have it and post it to the masses. If you have visited during my blogging hiatus, then you may have noticed the feed to the right being updated while the blog has not. It has been my continued experiment in Social Media.
If you are interested in what else I have been up to during the last few months then keep readying. If you are not, then please explore some older postings, as I am about to get a little reflective and ‘preachy’.
Personal and Professional Updates:
- Laid-off from Microsoft position during a management shuffle
- Have had several phone-screenings for positions
- Reached one year of marriage with my beautiful wife
- Have been doing odds jobs on the side to keep my skills sharp and days busy
- Learned that nothing can stop forward progression
- Begun developing business plan as a way to keep thinking