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Saving Your Ass!

March 26, 2009

Ok, I know your prostate isn’t exactly your “ASS”, but you get the picture.

This is an ad I saw on the LIRR (Long Island Rail Road) into work, and needed to share.

POM - I'm off to save PROSTATES!!!

I can appreciate the health benefits and taste of POM, but is this the messaging that it should be using? Personally, I get a kick out of the ad and don’t mind it; but I can see it’s target audience not exactly “getting it”.

A prostate superhero?

What do you think?

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