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Revamp. Reuse. Recycle.

April 22, 2009

No, this isn’t a post commemorating Earth Day, it’s a reminder; in the pursuit forward,  don’t forget to look back.

Old work should not be left in the dust. A lot of times in a career there will be the need to repeat work that has already been done. There are a ton of tips and tricks out there to save time, save money, save yourself; but here is just one that will do all three.

Revamp, Reuse, Recycle!

Now, interpret this how you will, but here are just a few of the ways that you can do this without being redundant.

  • Rewrite old copy for new ads
  • Reuse images to create continuity
  • Keep old files so that you do not have to redo work you have done in the past

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