Revamp. Reuse. Recycle.
No, this isn’t a post commemorating Earth Day, it’s a reminder; in the pursuit forward, don’t forget to look back.
Old work should not be left in the dust. A lot of times in a career there will be the need to repeat work that has already been done. There are a ton of tips and tricks out there to save time, save money, save yourself; but here is just one that will do all three.
Revamp, Reuse, Recycle!
Now, interpret this how you will, but here are just a few of the ways that you can do this without being redundant.
- Rewrite old copy for new ads
- Reuse images to create continuity
- Keep old files so that you do not have to redo work you have done in the past