Who Knew? Guys & Gals Are Different!
In an article posted yesterday (May 20, 2009) from Fortune, Men are from Facebook and Women are from Twitter, it is discussed how the sexes differ in their internet use.
While it states that using the studies for advertising still focus on stereotypical sites (babies for women, sports for men), the article seems to glaze over how this could be useful in – initiating the conversation.
This should be used to broaden a marketers views and focus their efforts.
For instance: We know Twitter is a micro blogging site that allows for short tweets (or headlines). We now know that Twitter is used by a more female audience. If you are targeting women, wouldn’t it make sense to use less copy to grab attention. This may be a gross stereotype, but may be something worth testing. It may also lead to more sites with what the user enjoys?
I’m just looking for connections, but it seems like (even though nothing is conclusive) there are definite behavioral differences that should be watched closely.