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Who Knew? Guys & Gals Are Different!

May 21, 2009

In an article posted yesterday (May 20, 2009) from Fortune,  Men are from Facebook and Women are from Twitter, it is discussed how the sexes differ in their internet use.

While it states that using the studies for advertising still focus on stereotypical sites (babies for women, sports for men), the article seems to glaze over how this could be useful in – initiating the conversation.

This should be used to broaden a marketers views and focus their efforts.

For instance: We know Twitter is a micro blogging site that allows for short tweets (or headlines). We now know that Twitter is used by a more female audience. If you are targeting women, wouldn’t it make sense to use less copy to grab attention. This may be a gross stereotype, but may be something worth testing. It may also lead to more sites with what the user enjoys?

I’m just looking for connections, but it seems like (even though nothing is conclusive) there are definite behavioral differences that should be watched closely.

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6 Comments leave one →
  1. May 21, 2009 2:37 PM

    Of course the percentage of women tweeters is small and there could be other reasons that play into why they prefer twitter. That said, I thought I will take your point to the extreme and looked up Makita powertools website. We can safely say this is targeting men. Look at their tools page, it has tabs titled:

    Features
    More Features
    Specs

    That is lots of text. I bet this came from ethnographic research they did.

    • May 21, 2009 2:50 PM

      great point. Now that Oprah is on Twitter it start to skew the data. We’ll have to see.

  2. May 21, 2009 7:02 PM

    I guess this can only mean 2 things:

    1. Women like to talk a lot about their daily lives, and use short statements (no more than 140 characters) to write as much about themselves as possible.
    2. Men like to seek women.

  3. May 21, 2009 7:04 PM

    Oh, and btw, I think that twitter’s search is going to beat Google, I don’t know when, but I’m starting to use it a lot.

    • May 21, 2009 9:57 PM

      i think that may be why there was rumors of Google buying Twitter.
      Image real time search on Google… they’d be a behemouth (even more so)

  4. May 22, 2009 11:31 AM

    The difference in genders using social media definitely has an impact on the way brands should use the different platforms. While I think it’s too early to determine what is effective for men v. women, it’s certainly worth testing different theories.

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