Clear research has been done and the results are in. A report has been published from Anderson Analyticsthat helps sort through all of the muck on social media sites Facebook, Twitter, Myspace and LinkedIn and gives marketers clear insight just what they are all into.
The results are: fairly average.
There are however some surprises such as LinkedIn’s members (which are mostly male) spend double the internet’s average searching for Soap Opera info. I guess House is starting a trend by making soap operas more male friendly. Also it seems tweeters are more interested in sex than the average social media user.
You can check out a better run through of the results on Ad Age.