The ‘What’ is Irrelevant.
My first position out of college was a Web Coordinator for a roofing manufacturer. The job was mostly taking care of the content of the website (which there was a lot). Part of this entailed me to write and rewrite all of the content for keyword relevance and SEO.
I read as many books as I could get my hands on (quickly and on a budget) at the time and helped boost the traffic to the website by adding better content.
The other day, I came across those books and have realized that they are almost no longer relevant. They are good for a glance because of the principles behind them, but they have been obsolete for the past 2 years almost.
‘What‘ is on your website is no longer as important as ‘When‘ and ‘Where‘ that information is shared.
With the social media revolution, the need for timeliness is more important than ever and by limiting yourself to just a website you are severely restricting yourself. Even with Google’s giant presence, there is something to be said about being exactly where your customer is exactly when they need you.
If you have optimized your site to be on the first page of all the major search engines, congrats. Now, take a look into joining other communities and maintaining a steady presence there. It will only help you, and you may enjoy yourself while you’re at it.