@eMarketer posted an article today that briefly summarized each generations presence on all of the major social networks – Myspace, Facebook, LinkedIn & Twitter.
While some of the results were no surprise – only 9% of Generation Z uses Twitter & 0% use LinkedIn – there was one percentage point that I believe to be taken completely out of context.
The report states that 75% of Generation Y uses MySpace.
Now, I have not done the legwork, but being in the marketing arena for the last few years, I believe that this is no longer true. While it may be true that 75% of Gen Y HAS a MySpace account, I do not believe they are all still active in the network. This bit of insight makes me think a little less of the overview of results. But, I am still curious to see more.