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Expertise: Appointed or Announced

August 25, 2009

Just a recent observation that I have been getting a lot of followers from ‘experts’.

Are experts appointed that status by a collective agreement that they are the best in the field, or are these titles announced to the world from the source? I’m not saying either one is wrong, but just considering the source.

It may be that I’m a marketing geek, but when I see the terms ‘industry expert’ or ‘expertise in blah blah blah’ I tend to chalk it up to filler text. Wouldn’t it be better to point to testimonials from other people saying you’re an expert? When speaking about oneself I would suggest claiming how experienced you are, that gives the impression you are an expert without saying so.

Just an example: I have been driving successful email marketing campaigns for the last decade.

This isn’t a rant. Just something that I have been mulling over for the past few days and figured I’d toss it out there.

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