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Integrate or Segregate

October 1, 2009

Let’s get this out of the way, I’m talking about Social Media and all of it’s wonderful interactive… socialness. I believe I have touched on this before (although I can’t find the link), does it make sense to consolidate your efforts or should you keep everything seperate?

Now, of course it is all a matter of opinion; but let’s work this out. I know that Facebook and Twitter and dozens of other networking sites make it so easy to have a one-stop shop, where you have one site to update them all.

Sitting down to actually type this, I feel like there isn’t to much to say beyond this:  Do you use the same advertisement in all of the magazines that you advertise in? Each social enviornment has it’s own purpose and serves it’s own function and should be treated as such. When it comes to writing your social strategy down (which you should do for clarity of purpose) treat each social site as it’s own targeted vehicle. Explore each site carefully and then focus your messaging as such.

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