So, I know this is a very vague title, but again, I am a marketer and you did visit. Intrigued?
I have not posted recently because I have since found a position as an Email Marketing Specialist for a catalog retailer. Since that isn’t an excuse, I will get to the ultimate point of posting.
While reading an article on NYT online “Paul, the Octopus Who Predicted World Cup Matches, Dies” I had an idea for an assignment (or two). The build up is to assume that your company goes under tomorrow. A little sobering isn’t it? No job, no place to go, no paycheck and no one cares about your products/services. Now the first part is to write an obituary for your company, an HONEST, obituary. No holding back. Keep it short enough to explain what it was, it’s significance and how it died. The next part of the assignment is to write the article on how it died. This is what the article actually inspired me to do.
IF YOUR COMPANY DIED TOMORROW, WHAT WOULD KILL IT?
This is different from the writing an obituary because it is not about the past, and why you have a good company. What this article is about is why the company died so abruptly. Even if you are as secure and innovative as Google or Apple, this is a good way to look forward and see your companies shortcomings and where it needs to adapt.
Now, as I said, I am on assignment, because I have not written these articles yet. But I will get back to it.
If you beat me to it, let me know. I’m interested to see how this goes.