A short, cautionary tale.
For more than one company that I have worked with, I have known talented marketers, new to executive level positions. Each with a considerable amount of experience developing marketing programs and each new to a company with outside funding fresh off a period of growth.
I do not feel the need to gossip, so: the companies are of no concern, the circumstances coincidences and the results differ but the paths were all of ill-conceived goals, proud owners and naïve new executives. In most instances, they get cornered by their superiors and told that they must; launch a new product early, trim staffing budgets, increase profit margins etc. and they must do it the way that the investors approved or else funding could be lost (along with their job).
My observation is this: building a great career is what can get you into a corner office, but when you get there do not forget how you made it. To have a successful career in marketing, plan to voice your opinion. Plan to push back. Plan to annoy most everyone at least once. From what I have learned so far is that to get away with this, you need to have measurements and proof to stand on (especially when dealing with superiors).
I am young in my career yet, but hope to use this story as a reminder for myself. I have shared it for others to do the same.
Who said that you can’t change the past? And no, I’m not suggesting you find a DeLorean, Doc Brown: what I’m suggesting is something much simpler.
I have finally gotten around to seeing Inglorious Bastards, and if you’re into Quentin Tarantino, then I highly recommend it. But more than just enjoying the film, I came away asking myself that very question: Why not change the past?
———– Spoiler Alert ———–
While I was sitting there, I had decided for myself that the story had to end with Hitler (etc.) escaping. I know thats what happens, so, it has to happen. But in true Tarantino style, no Nazi’s escape, everyone in the theater dies, Hitler, Goebbels, everyone.
So why not change the past?
We can do it whenever we want. The only thing needed is a bit of an urge to surprise.
So here is how I plan to change the past:
Do something unexpected that will make people think twice.
Thats it. Simple enough plan huh? Well you’d think that. But it takes getting out of your comfort zone. Give it a try, let me know how it goes.
Breathe a sigh of relief, you’ve made this cut. But in this job market, it can always be a craps shoot.
Here are a few ideas to be ready for any situation:
- Update your resume
- Start looking for jobs in your market/area
- Google yourself
- Hide (un-tag) embarrassing photos of yourself online
- Buy a new suit or two and shoe polish
- Get involved in anything new in your field
- Reconnect with your network
- Make your voice mail message more professional
- Become a better employee
Once again I have neglected my blog.
A new job, a new company and new technology have all led to blog negligence, but let it be known that I am not abandoning the craft. While my new job requires more of my time, it is allowing me to participate in more avenues of communication than just email. It is also allowing me to hone my copy writing skills in b2b.
My other title for this post was going to be… Social Media land me at Microsoft… but I figured that title preaches to the choir.
This week is my first week at Microsoft working as a Marketing Specialist vendor. So far, so good… I am very impressed with all of the resources and process that they have in place.
To give the rundown… the position is communications. More specifically I will be working on Small & Middle-level business and Partner promotions.
I just wanted to give a quick update to my less-than-loyal readers (no offense, I just have a small audience) as to why I haven’t been updating as frequently. Between work, a job hunt and a move… things can get hectic. I will be back more often as I have a SIGNIFCANTLY shorter commute.